The days of advertising your business solely on billboards, fliers, or TV commercials and jingles are long gone. We are living in a day and age when people spend the majority of their free time in front of the small screens of their phones or laptops, staring at them for a long time. That’s exactly where the biggest revenues for your business lie. When it comes to digital marketing there are a couple of platforms you can choose from. However, as beneficial as it is to be posting some content every now and then on Facebook or Instagram, there are endless advantages to having a YouTube channel that not everyone knows about. YouTube, in fact, is one of the best platforms to advertise your business directly and indirectly, regardless of how big your business is. Here are some of the biggest benefits of having YouTube for your business.
• Google helps your business to be seen
Everybody knows that Google is the biggest search engine in the world. What makes YouTube different from the other platforms is that Google owns it! The giant of the world of search engines loves it when others use tools and applications that belong to it. Have you noticed how many videos are recently popping up on the first page of Google when you search for something? This is no coincidence. If you work well on your YouTube channel, you will have the number one search engine in the world on your side. High-quality YouTube content can make more backlinks to your website and increase traffic to your website. You don’t have to be a nerd in marketing to know that the more people see your website the higher your chances are of selling your products or services. Apart from that, YouTube and making it to the first few pages of Google make people see the name of your brand more and more, giving it more authenticity.
• Heavy traffic gives you a chance to grow
Here are some facts about YouTube that will tempt you, if not convince you to start a YouTube channel for your business the first chance you get. Every day, over 5 million videos are watched on YouTube and there are 400 hours of videos uploaded on this platform every minute! Being free has made it accessible to people all over the world and there are videos in more than 80 languages on YouTube. What’s even more amazing is that these numbers are going higher and higher every day as YouTube is a growing business and more people are getting interested in using YouTube than before. Such heavy traffic and a large number of visitors mean that whatever your business has to offer, there’s a high chance you can promote it and advertise it on YouTube like nowhere else.
• Your videos will be seen by your target audience
YouTube functions like a search engine just like Google. Actually, it comes second only to Google. It means that people will type in what they want to find in a box and get related videos. So, whoever comes across your video is definitely somewhat interested in what you have to offer and didn’t just step on your content or channel by accident. This gives YouTube a competitive edge over other social media where you have to follow people and see everything they share or find random posts appearing on your feed based on the former activities they’ve had on that website. If people on YouTube are looking for your topics and content, they easily find you. If your videos are capturing enough, chances are you can sell your product to them better or stick in their mind for later use.
• Video is more appealing than text
Pictures in motion are just much more mesmerizing than simple text accompanied by some pictures and will keep the customer on your page more than other forms of media. It also gets embedded in the mind better and leaves a much stronger impression. Recent research has shown that people are 12 times more likely to watch a video than read a text as it humanizes the experience for them. The reason for that is it can capture more than one of their senses at a moment because they are seeing and hearing the content at the same time. Therefore, emotions are more likely to be evoked and it will leave a deeper effect. Once they are hooked on your videos, it is much easier to direct them in the direction you want and introduce your product and business to the potential client.
• You can use your content elsewhere
Once you spend the time and energy on making a video for YouTube, you can also use it on other social media such as Instagram or Facebook. The other way around, however, is not possible. In most social media, videos will keep the audience on your page longer. This will in turn increase the engagement rate of your page and give your account more credit. It can also be a perfect way for directing your target audience from other platforms to YouTube and getting more subscribers and views. If you are worried about your website bounce rate, attaching your YouTube video in a blog post or to your website page can be a good solution to that problem.
• YouTube videos are ever-green
Once again, thanks to its search engine-like function, the videos you make are always there. If people enter the right keywords, YouTube is going to direct them right to your content. This can be partially achieved in other social media through hashtags, but it doesn’t even compare to what YouTube does for your business. For instance, when you twit something on Twitter or post a picture on Instagram, it is going to be buried under all the other videos and photos that will come after and the user will need to scroll down for a while to see some of your old content. Technically, that content will receive no views after a while. This is not the case with YouTube. Your video will be viewed as long as people are looking for content like that and will create a snowball effect for a long time.
• YouTube Ads can help you be seen
Creating content and having your own channel is surely a great way of achieving popularity on YouTube and making your brand known. Even if it doesn’t work immediately, it will surely be so somewhere down the road. However, if you feel like you need a little push and some extra help or you want to achieve that goal sooner, you will always have YouTube Ads to advertise your business for you. With all the active users YouTube has, you can be positive that it will give your business a cost-effective, yet huge boost. Channel analytics can give you all the details you want to know about which channels are worth investing in and expanding into and which ones are not.
It can work in the other direction as well. If you work hard enough on your YouTube channel, you can become a target channel for advertising other people’s work. This will help you earn some extra bucks, apart from the money you will be making by having your videos viewed.
Bottom line
YouTube is one of the most trustworthy online platforms at the moment and has millions of active users every day. It is free to use and accessible to all with an internet connection and a phone. Compared to other social media, it has numerous competitive edges which makes it worth your while. It all means that starting a channel for your business and making engaging and attractive videos can make an immense difference in your business’s credibility and popularity. Some people are making six-digit numbers on this platform both through their sales and content, so why not you? However, if you are thinking of investing your precious time and sometimes money in promoting your business on YouTube, it is important to know how YouTube works and how you will be rewarded. Having a good strategy and learning about how your channel can get a better chance of being seen before you get started can be as important as your content. In a nutshell, is it worth being active on YouTube for your business? YES, big time.